Emer O'Callaghan: What men want on the beauty front
Beauty clinic owner Emer O'Callaghan discusses the growing interest in skincare and anti-aging treatments among men aged 50-60. She also advocates for the beauty industry to move away from animal testing.
Why it matters
It reflects shifting cultural norms regarding male grooming and increasing consumer demand for ethical, cruelty-free beauty products.
"As someone who grew up in a house of men, I know that they can have their hang-ups and insecurities too, and they want to age well and look good just like us women."
Emer O'Callaghan Hello, August - where is the summer going? It’s fair to say July was a scorcher, boy.
The year is seven months down, and it’s as good a time as any to take stock.
I am always very grateful and blessed to do a job I love so much, and also to be at the top of my profession.
I feel I have a duty of care to leave some positive changes in the beauty industry while I am here, and one I am driving on hard is an end to the disgraceful animal testing behind the manufacture of some beauty products.
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