Emami Agrotech enters India’s ready-to-eat snacks market with WeMe launch
Emami Agrotech has launched a new digital-first snacking brand called WeMe, marking its entry into the ready-to-eat market. The company plans to invest ₹750 crore to scale the brand, with initial distribution focused on quick-commerce platforms in major Indian cities.
Why it matters
This expansion represents a significant diversification for Emami Agrotech, moving from staple commodities into high-growth, branded consumer goods.
Emami Agrotech Ltd., the food business of Emami Group of companies, has entered India’s ready-to-eat snacks market with the launch of WeMe on Thursday (August 6, 2026).
According to the company’s directors, this new launch aims to be a digital-first snacking brand, beginning with Kolkata, which also houses the headquarters of the Emami group.
This launch is part of the company’s expansion plan in the packaged food business across sectors. In recent months, the Emami Agrotech company has also diversified their products beyond their known edible oil products and started the manufacturing of branded staples and kitchen essentials like a tta, maida, besan, a nd s uji.
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