Elon Musk revealed the Roadster nearly 9 years ago. Tesla is about to do it again.
Tesla has announced an October 1 reveal date for its long-delayed next-generation Roadster, nearly nine years after its initial prototype unveiling. The vehicle promises extreme performance metrics, though production and delivery timelines remain unconfirmed.
Why it matters
The Roadster serves as a halo product for Tesla, and its repeated delays have become a point of contention among early reservation holders and investors.
Tesla's Roadster reboot finally has a reveal date. Tesla Tesla plans to unveil its long-delayed next-generation Roadster on October 1. Elon Musk first showed off a prototype in 2017 and targeted production for 2020. That was overly optimistic, to say the least. Tesla still hasn't announced a firm production or customer-delivery date. Finally! In a Saturday X post, Tesla said it will unveil the second-generation Roadster on October 1. CEO Elon Musk first revealed the rebooted halo vehicle nearly nine years ago, in November 2017, making this its second unveiling. The post was captioned "Go for launch," showing a Roadster in a shaft of light with "10.01" at the bottom. Musk added that the car is "out of this world." Go for launch pic.twitter.com/Khu03eiZ04 — Tesla (@Tesla) September 12, 2026 It'll be a unique offering in Tesla's lineup — with an eye-watering price tag.
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