Business Insider·2 min read·easy

Elon Musk just unveiled a Tesla Roadster that flies — take a look

Elon Musk just unveiled a Tesla Roadster that flies — take a look
✦AI Summary

Tesla has re-revealed the second-generation Roadster, featuring a design capable of flying and driving upside down via SpaceX-derived thrusters. The event marks a milestone for the long-delayed project, which Musk describes as a 'halo product' for the company.

Why it matters

This reveal serves as a major marketing event for Tesla, reinforcing its brand image as an innovator in extreme engineering despite ongoing production delays.

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Tesla unveiled a new iteration of the Roadster that can travel upside down. Tesla Tesla has finally (re)revealed the second-generation Roadster. It's the automaker's new halo product. Musk has been hyping tonight's event, saying it's a contender for the "greatest product demo." It's finally here. Tesla unveiled its next-generation Roadster at a livestreamed event Thursday night, giving customers who have waited years their first fresh look at the EV maker's new halo car. In a dramatic demonstration, the Roadster traveled up a huge curved ramp until it was upside down. The car then flew off the ramp, flipped, and landed safely on the ground, thanks to what appeared to be thrusters attached to the bottom of the vehicle. "Well, it worked," Tesla CEO Elon Musk said at the event. "Flying cars are real." The revived nameplate has been a long time coming.

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