Ellie Goulding admits error over promoting diamonds from controversial Australian mine
Singer Ellie Goulding has publicly apologized for promoting diamond jewelry from the Argyle mine in Western Australia. She expressed regret for her lack of awareness regarding the environmental and Indigenous land concerns associated with the mine.
Why it matters
This highlights the growing pressure on public figures to vet their brand partnerships against environmental and social justice standards.
Ellie Goulding attended the opening of a Boodles store in London and modelled the brand’s diamond jewellery. for Boodles Ellie Goulding attended the opening of a Boodles store in London and modelled the brand’s diamond jewellery. for Boodles Ellie Goulding Ellie Goulding admits error over promoting diamonds from controversial Australian mine Singer ‘mortified’ about wearing diamonds from Argyle mine at centre of environmental concerns about Indigenous land
Prefer the Guardian on Google The singer Ellie Goulding has admitted her error at having promoted diamonds at the centre of environmental concerns about Indigenous land in Australia, despite having spent years campaigning on environmental issues – including the effects of mining on ancestral lands.
She appeared at a event in London earlier this month for the jewellery brand Boodles, modelling some of its newly acquired pink diamonds , some of which came from a controversial mine in Western Australia.
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