Business Insider·2 min read·easy

Elizabeth Holmes and Nathan Fielder mania has reached lookalike contest levels

Elizabeth Holmes and Nathan Fielder mania has reached lookalike contest levels
✦AI Summary

A lookalike contest featuring fans dressed as Elizabeth Holmes and Nathan Fielder took place in New York's Washington Square Park. The event was inspired by the documentary 'You Can See Everything' and drew a crowd of participants in character.

Why it matters

This event illustrates the intersection of internet subculture, celebrity fandom, and the viral nature of modern documentary marketing.

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Dozens gathered for the Elizabeth Holmes and Nathan Fielder lookalike contest. Getty Images Dozens gathered in New York for a Nathan Fielder and Elizabeth Holmes look-alike contest. The contest was part of the fervor surrounding Fielder's documentary, "You Can See Everything." A small crowd cheered on the sea of black blazers, blonde buns, and tiny headphones. Washington Square Park on Sunday afternoon looked like a cross between a vigil, a corporate mixer, and a low-budget film set. It was, in reality, an Elizabeth Holmes and Nathan Fielder lookalike contest, as fandom about the documentary " You Can See Everything" spilled onto the streets. A small crowd cheered on the gaggle of blazer-donning blondes and graying fans wearing tiny headphones. Holmes wannabes milled around, their heavily lined eyes wide and fingers forming the "okay" hand gesture associated with the Theranos founder.

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