Elijah Pies opens in Joo Chiat with new menu items
Instagram-famous pie brand Elijah Pies is opening a new flagship cafe in a heritage shophouse in Joo Chiat, Singapore. The expansion marks the brand's growth from a home-based business to a multi-outlet retail operation.
Why it matters
It illustrates the successful transition of digital-native brands into physical retail spaces within the competitive Singaporean food scene.
Twelve years after starting as a home business, the Instagram-famous pie brand has taken over a heritage shophouse for its biggest cafe yet.
Limin Wong and Elijah Tan started Elijah Pies 12 years ago, building it up into a successful business. Their newest outlet opens on Sep 12, 2026. (Photo: CNA/Kelvin Chia)
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in