El Al to introduce upgrades to passenger service, amenities
El Al is launching a phased upgrade to its passenger experience, including new bedding, amenity kits, and menus developed in partnership with Israeli brands. The airline also confirmed that Starlink internet service will be available on its flights starting in 2027.
Why it matters
Airlines are increasingly focusing on premium amenities and connectivity to differentiate their services in a competitive global travel market.
El Al announced plans to introduce new bedding, amenity kits, and menus from November as part of a phased upgrade to its passenger services, including partnerships with Israeli textile brand TAKEANAP and fragrance company Jo Malone London.The airline said it would introduce the changes gradually, with availability depending on the destination. Separately, its previously announced Starlink internet service is scheduled to begin rolling out in 2027, with free access on equipped flights, subject to terms of use.New bedding and amenity kitsUnder the TAKEANAP partnership, El Al plans to replace its existing blankets and pillows in economy, premium, and business class with products developed for the airline. The range includes blankets tailored to each cabin and pillows designed to feel like down.Business-class passengers will also receive memory-foam pillows with cooling technology, according to the airline.
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