Ebonyi launches talent hunt as talents battle for N10m cash prize

A new entertainment reality initiative, Ebonyi Next Superstar, aimed at discovering and grooming emerging talents in music and digital content creation, has been unveiled in Ebonyi State, with contestants set to compete for a N10 million prize pool. The project, initiated by talent manager and movie director Steve Rodstick Eze, was announced on Tuesday in Abakaliki during a press conference that also featured key industry stakeholders, marketers and media executives who endorsed the talent hunt as a major boost for youth empowerment and creative industry development. Eze said the reality show was designed to go beyond raw talent discovery, stressing that it would evaluate contestants based on creativity, discipline, composure and overall star quality. Read Also: Rail key to Nigeria’s low-carbon future, Opeifa tells investors “We are not just looking for talent; we are looking for who should be a superstar. Talent alone is not enough. We are looking at composure, creativity, exposure and the full package that makes a superstar,” Eze said. Related News Ebonyi links infrastructure drive to higher revenues from federal economic reforms Ebonyi communal conflict killings: Two monarchs, 31 others arraigned 2027: Odii joins Ebonyi governorship race He explained that the maiden edition would focus on music and content creation, describing both sectors as key drivers of the digital economy and youth self-reliance. According to him, the programme will run as a 20-day reality competition featuring 10 selected contestants who will undergo different performance challenges, including original music creation, freestyle sessions and content production tasks. Eze added that participation is free, noting that the initiative is a “give-back platform” aimed at widening access to opportunities in the creative industry --> --> TAGS: Ebonyi