eBay continues to bet on live shopping after record quarter
eBay is aggressively expanding its 'eBay Live' shopping platform following a record-breaking quarter of growth. The company plans to roll out the feature to more international markets and has simplified the onboarding process for sellers to boost engagement.
Why it matters
It reflects the broader retail trend of integrating social media-style live streaming into traditional e-commerce platforms to drive sales.
As eBay tries to keep up with competitors like Whatnot and TikTok Shop, the online marketplace is making a bigger push into live shopping after seeing record results.
During its second-quarter earnings call on Wednesday, the company noted that eBay Live’s gross merchandise volume (GMV) jumped about 8 times year-over-year across seven markets, along with increases in viewers, watch time, and items sold. It plans to expand eBay Live to more international markets in the coming weeks and months.
“These results reinforce our confidence that Live can deepen engagement, broaden discovery, and increase velocity across the broader eBay marketplace,” CEO Jamie Iannone told investors.
However, it’s important to note that eBay didn’t share the exact GMV number, making it difficult to assess how significant the growth is.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in