EA: Console game makers should consider in
EA is pushing for the integration of in-game advertising in console and PC games to diversify revenue streams. Industry experts suggest this shift is necessary to combat rising development costs without increasing game prices.
Why it matters
Signals a potential shift in the business model of the gaming industry, impacting both developers and players.
Playback speed × Share post Share post at current time Share from 0:00 0:00 / Generate transcript A transcript unlocks clips, previews, and editing. 6 EA: Console game makers should consider in-game ads during development EA’s ad boss Alexander Dao joins us on today’s Show Christopher Dring Jul 16, 2026 6 Share Transcript Listen now on Apple , Spotify or YouTube
Business reporting on industry trends; presents arguments for and against without taking a stance.
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