e-NAM facility launched at Seithur to help farmers directly sell coconuts to traders
A new e-NAM facility has been inaugurated in Seithur to allow coconut farmers to sell their produce directly to traders via an online auction system. This initiative aims to eliminate middlemen, ensure transparent transactions, and provide farmers with better market prices.
Why it matters
Digital agricultural marketplaces are critical for improving rural income and modernizing supply chains in the Indian agricultural sector.
Virudhunagar Collector N. O. Sukhaputra inaugurated the new facility and said it would hep the farmers get fair remuneration for their produce without any middlemen. e-NAM system would ensure transparent transaction through e-auction.
“This will help the farmers get the maximum price for coconut as traders from various districts and also from other States would participate in the auction based on the market position,” he said.
The e-market was set up at Seithur based on the demands from coconut producers of Rajapalayam, Srivilliputtur and Watrap.
The farmers can also market quaity produce and expand their business opportunities. They could also get to know about market-related information, auction details and prevailing price of their produce instantly.
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