E-commerce platforms should settle complaints in a month, say new govt. rules
The Indian government has introduced new e-commerce rules effective January 2027 to protect consumer interests. These regulations mandate faster grievance redressal, disclosure of product origins, and strict compliance with anti-dark pattern guidelines.
Why it matters
These rules significantly increase accountability for digital marketplaces and aim to curb deceptive online sales practices in India's rapidly growing e-commerce sector.
The Union Consumer Affairs Department’s recently notified rules for protecting buyers’ interests in e-commerce platforms address emerging consumer concerns in the digital marketplaces and promises protection against dark patterns and bundled fees.
To be operational from January 1, 2027, the Consumer Protection (E-Commerce) (Amendment) Rules, 2026 stipulates that the platforms should disclose details of the importer and country of origin for imported goods to be sold in India.
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