Dutch ice cream brand Magnum opens R&D, innovation centre in Bengaluru
The Magnum Ice Cream Company has opened a new 13,000 sq. ft. research, design, and innovation centre in Bengaluru, India. The facility features advanced ice cream science labs and pilot plants to help the company tailor products to local Indian consumer preferences.
Why it matters
This investment highlights the growing importance of the Indian market for global consumer goods companies and the shift toward localized R&D to drive product innovation.
Amsterdam-based The Magnum Ice Cream Company (TMICC) has opened its new research, design and innovation (RD&I) centre in Bengaluru.
The article is a straightforward report on a corporate expansion with no political or ideological framing.
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