Durex Launches ‘Smooth Glide’ Condoms to Redefine Comfort in Intimacy
Durex has launched a new line of condoms called 'Smooth Glide' featuring increased water-based lubrication to address discomfort during intimacy. The brand aims to normalize conversations around sexual comfort and reduce the prevalence of pain during sex.
Why it matters
The launch reflects a growing corporate focus on sexual wellbeing and the destigmatization of physical discomfort in intimate relationships.
New Delhi, Delhi, India – Business Wire India
Durex, the world’s No. 1 sexual wellbeing brand, launched Durex Naturals Smooth Glide (“Smooth Glide”), its newest innovation in the condoms category. Smooth Glide features 2X More Water Based Lube*, that complements her natural wetness to help reduce discomfort during sex. With this launch, Durex aims to bring greater focus to comfort as an essential part of sexual wellbeing.
Putting Comfort at the Centre of the Conversation
Great intimacy isn’t only about pleasure, it begins with comfort. Yet, according to the Durex Global Sex Survey 2024, 1 in 3 women experience discomfort during sex , a reality that often goes unspoken, overlooked or simply accepted as normal. One common cause of this discomfort is vaginal dryness.
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