'Dune: Part Three' ticket demand overwhelmed AMC's website. Its CEO called the glitches 'intolerable and inexcusable.’
AMC Theatres experienced significant website and app outages due to overwhelming demand for 'Dune: Part Three' tickets. CEO Adam Aron apologized for the technical failures, labeling them 'intolerable' and promising immediate improvements to the company's IT infrastructure.
Why it matters
This reflects the increasing pressure on legacy ticketing infrastructure as high-demand 'event cinema' becomes a primary driver for theater revenue.
AMC grappled with yet another online ticketing meltdown after a new batch of "Dune: Part Three" tickets went on sale. Erik McGregor/LightRocket via Getty Images Demand for "Dune: Part 3" tickets overwhelmed AMC's ticketing systems on Tuesday. AMC CEO Adam Aron said its IT department was instructed to "take whatever steps are needed." "We thought we were ready, but we weren't," Aron said on X. Some fans of the "Dune" franchise had to duke it out like Paul Atreides to snag tickets during AMC's latest ticket launch. In an X post, AMC CEO Adam Aron said high demand for "Dune: Part Three" temporarily slowed or "glitched" its online ticketing system on Tuesday.
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