Dumb Co dared me to trade my iPhone for a hacked flip phone
Dumb Co is a startup offering modified flip phones that allow for essential connectivity while reducing the addictive nature of modern smartphones. The company targets users who want to disconnect from social media and constant notifications without losing access to basic tools like maps and music.
Why it matters
It reflects a growing consumer trend of 'digital minimalism' and a pushback against the attention economy.
When Lydia Peabody saw her friend pull out a flip phone at a party last year, she burst out laughing.
The article reports on a business trend and consumer behavior without taking a stance on the efficacy of the product.
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