Dragonpass APAC Loyalty Index: 53% of High-Income Consumers Say Bank Rewards No Longer Match Their Lifestyle Needs
A new report by Dragonpass indicates that over half of high-income consumers in the Asia-Pacific region feel their bank loyalty rewards are misaligned with their lifestyle needs. The study suggests a shift toward travel-integrated digital concierge services as the preferred loyalty model.
Why it matters
Financial institutions are facing pressure to modernize their loyalty programs to retain affluent customers who prioritize personalized, lifestyle-based benefits over traditional points.
SINGAPORE, June 12, 2026 /PRNewswire/ -- For years, loyalty programmes across banking, credit card, and financial institutions have been built around a familiar formula: collect points, unlock perks, repeat. But across Asia-Pacific, consumers are beginning to expect something different.
The article summarizes industry research findings without taking a stance on the companies involved.
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