Dragonpass: AI Is Shifting the Membership Economy from Perks Redemption to Personalized Experiences
Dragonpass CEO Jane Zhu discussed how AI is transforming the membership economy from simple perk redemption to personalized, interest-based travel experiences. The company has partnered with Alibaba Cloud to launch an AI-powered concierge service for travelers.
Why it matters
The shift toward AI-driven personalization in the travel industry reflects broader trends in how corporations manage customer loyalty and service delivery.
HANGZHOU, China , Sept. 29, 2026 /PRNewswire/ -- As interest-based travel reshapes global mobility—with consumers increasingly traveling for concerts, exhibitions and sporting events while seeking immersive experiences and emotional value—the membership economy is evolving from "perks redemption" toward deeper user value management. Speaking at the 2026 Apsara Conference's "AI Going Global Growth Summit" in Hangzhou, Jane Zhu, Co-founder and CEO of Dragonpass Group, shared insights into how AI is redefining travel and lifestyle services.
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