DraftKings Is Using AI to Supercharge the Harms of Online Behavioral Advertising
The Electronic Frontier Foundation criticizes DraftKings for using AI to identify and target vulnerable gamblers with personalized ads. The organization argues that this practice exploits problem gamblers to maximize corporate profit.
Why it matters
Raises significant ethical concerns regarding the intersection of AI, data privacy, and the predatory nature of behavioral advertising in the gambling industry.
Online sports betting company DraftKings is using AI to target customers who are most likely to place losing bets and respond to gambling promotions. This kind of targeting is a form of online behavioral advertising , which is when companies personalize the ads they show you based on the data they’ve collected about you. The more data a company has, the more personalized the ad can be. While DraftKings is using AI to supercharge the harmful effects of online behavioral advertising, EFF has long argued that all behavioral advertising should be banned.
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