Dr. Squatch Teams with Sega for Sonic-Inspired Deo & Bar Soap Duo

This industry news snippet announces a collaboration between personal care brand Dr. Squatch and Sega to release Sonic the Hedgehog-themed hygiene products. It also serves as a directory overview for the Happi publication's coverage of the household and personal products sector.
Why it matters
It illustrates the ongoing trend of brand partnerships between consumer goods companies and entertainment franchises to drive market engagement.
Mail slow? View this month s issue, right online!
The content is purely informational and promotional, typical of industry trade publications.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in