DoorDash now has a text-to-order option as AI agents like Instinct are taking off
DoorDash is beta-testing a new text-to-order feature that allows customers to place food and grocery orders via text message. This move aligns with the broader industry trend of integrating AI agents to simplify the user experience and reduce friction in ordering.
Why it matters
The shift toward conversational commerce and AI-driven interfaces represents a significant evolution in how consumers interact with delivery platforms.
DoorDash is testing a new text-to-order feature. Bloomberg/Getty Images DoorDash is beta-testing a new text-to-order feature. The option will text users pictures of food and allow them to reorder items quickly. AI agents like Instinct, which have a similar text interface, are gaining steam. DoorDash's latest pilot skips its app and asks customers to text in their orders. Users can order food and groceries by texting the company like they would a friend or family member, DoorDash said on Wednesday. The text-ordering option is being beta-tested in the US, and users can join a waitlist to get access to it. The new feature lands as delivery apps try to make it easier for customers to place orders, often with help from AI. Competition in the space is also growing with new delivery partnerships and even new entrants like Walmart .
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