Don’t want to invest in Elon Musk? Two new ETFs explicitly exclude him

Subversive Capital has filed for two new ETFs that specifically exclude companies associated with Elon Musk, such as Tesla and SpaceX. These funds aim to provide investors with a way to avoid exposure to Musk's businesses due to his controversial public behavior and political stances.
Why it matters
This reflects a growing trend of values-based investing where retail investors seek financial products that align with their personal or political ethics regarding high-profile public figures.
In the lead up to the SpaceX IPO , there were dozens of stories about early employees and investors who stood to make millions of dollars for betting on, or working for, Elon Musk.
But thanks to Musk’s work with DOGE, his public comments on X, and the infamous gesture he made at Donald Trump’s inauguration that looked a lot like a Nazi salute, someone realized there was money to be made by avoiding him.
An exchanged-traded fund creator with the appropo name of Subversive Capital has found a way to tap into that negative sentiment with two new anti-Elon exchanged-traded funds.
The ETFs, which are similar to mutual funds, except they are traded like regular stocks, are legally registered by Tidal Trust I and attached to a brand called Subversive Markets Lab LLC. (Bloomberg was the first to spot the filing.)
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