Don't want someone using your Instagram pics to generate AI content? Here's what to do

Meta has disabled a controversial Instagram feature that allowed users to generate AI images using photos from other accounts after receiving significant public and privacy-related backlash. The company is currently re-evaluating its AI image generation tools, which were initially launched with opt-out requirements for public accounts.
Why it matters
This incident underscores the growing tension between rapid AI deployment and user privacy rights on social media platforms.
But after criticism, Meta has pulled back on a key feature of the new tool.
Days after launching it, the company has disabled a feature that allowed AI users to tag an Instagram account and have its new system generate images featuring pictures from that account.
Instagram users would have to manually opt out, if they were even aware of the feature, to prevent others from generating photos with their content.
In a statement emailed to CBC News just after 7 pm ET on Friday, a Meta spokesperson wrote, "We've heard the feedback that this feature missed the mark, so it's no longer available."
Is Canada's teen social media ban constitutional? It's complicated
Meta initially launched Muse Image on Tuesday , saying it adds more than 30 new effects for Instagram stories, as well as on the messaging platform WhatsApp. It will later be available for Facebook and Messenger.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in