Don’t screw this up, Marvel
The latest Spider-Man film has achieved record-breaking box office success, highlighting the strength of the Sony-Marvel collaboration. However, the author argues this success does not necessarily solve the broader creative slump currently facing the Marvel Cinematic Universe.
Why it matters
The performance of major film franchises significantly impacts the financial health of the entertainment industry and studio strategy.
In less than a week, Spider-Man: Brand New Day raked in $1 billion worldwide and had the biggest box office opening weekend in Hollywood history. The feature has been a reminder of why Sony is probably never going to give up the Spider-Man film rights, and highlighted how Marvel Studios was smart to strike a deal to bring the character into its own films. But as successful as Brand New Day has been, the larger MCU has been stuck in a confounding slump for the past few years. And while this latest Spider-Man movie was truly excellent, it’s not necessarily a sign that Marvel has figured out how to get things back on track.
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