Don't fall for this - how to protect yourself from AI scams - BBC
National Trading Standards is warning consumers about the rise of AI-powered scams, including fake retail websites and deepfake content. Experts advise increased vigilance as traditional indicators of fraud, such as poor grammar, become less reliable.
Why it matters
As AI tools lower the barrier for sophisticated fraud, consumers face higher risks of financial loss, necessitating new approaches to digital security.
Share Save Add as preferred on Google Kevin Peachey Cost of living correspondent Getty Images Be careful where you buy from, shoppers are being warned as criminals use AI to supercharge scams.
Some fraudsters have made websites for fake retailers that claim to be family-owned firms selling quality UK-made products. Images may show a UK High Street with Union Jack flags in shot.
If you order you're likely to find a product either never arrives, or is a cheap, mass-produced item from a country such as China, trading standards officers say.
AI-generated images like this, as well as voice cloning and deepfake videos are increasingly being used to trick people out of their money, according to National Trading Standards.
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