Dollar General is adding more $1 items. It's stealing a page from supermarkets' playbook
Dollar General is expanding its selection of $1 items by 40% to attract budget-conscious shoppers during the upcoming holiday season. This strategy mirrors the 'Value Valley' approach, which has seen significant sales growth compared to the rest of the store's inventory.
Why it matters
The move highlights how retailers are adapting to persistent inflation by focusing on low-cost consumables to maintain customer traffic.
Dollar General plans to increase its selection of $1 items by the end of the year. Jakub Porzycki/NurPhoto via Getty Images Dollar General is adding more $1 items to its stores, executives said Thursday. The dollar store chain plans to increase its $1 selection by 40% in time for the holidays. Dollar General is doubling down on the price point after second-quarter sales success Dollar General is doubling down on the $1 price point . A selection of 600 items priced at $1 each, which the chain calls "Value Valley," had comparable sales growth of 16% during the company's second quarter — a much faster clip than broader same-store sales growth of 3.5%, it said on Thursday. In total, Dollar General stocks about 2,000 items that cost $1 each.
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