Does the gender pay gap extend to AI? Research finds female AI agents 'paid' less

A study from the University of Limerick found that AI agents with a female appearance were paid less than male-presenting agents in a virtual reality workplace experiment. The findings suggest that human gender biases are being projected onto AI assistants.
Why it matters
As AI integration in the workplace grows, understanding how human bias affects the perception and valuation of AI agents is critical for ethical design.
edited by Swati Mestri , reviewed by Andrew Zinin
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Add as preferred source AI Agents used in "Human-Like and Male? How AI Assistant Design Relates to Trust and Monetary Reward at Work in VR." Credit: University of Limerick New research from the University of Limerick has found that gender bias in the workplace could be replicated in interactions with artificial intelligence.
The study, co-authored by Dr. Mary Hausfeld of UL's Kemmy Business School, examined whether the way artificial intelligence (AI) assistants are presented influences how people treat them in a workplace setting.
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