TractionLife·3 min read·medium
Dodge x LEGO x Forza Brings the 2016 Viper Back
A
Amee Reehal
✦AI Summary
Dodge, LEGO, and Microsoft have collaborated to bring a 2016 Viper ACR with a LEGO Technic livery into the game Forza Horizon 6. The partnership also includes a physical LEGO Technic model kit for fans.
Why it matters
Highlights the intersection of digital gaming, automotive culture, and physical toy manufacturing.
Dodge x LEGO x Forza Brings the 2016 Viper Back
technologyentertainmentbusiness
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