Do foldable phones have a strong future in India? | Explained
The foldable smartphone market in India is experiencing significant growth, with Samsung currently holding a dominant market share. Analysts expect the segment to expand further as more competitors enter the space and device durability improves.
Why it matters
The adoption of foldable technology in India reflects broader global trends in consumer electronics and signals a shift in how users approach mobile productivity and content consumption.
The story so far: Samsung has just launched the eighth iteration of their foldable phones. This time, the South Korean gadgets-maker added an Ultra variant to the race, claiming that Indians are using this flexible form-factor for content consumption, as well as enhancing their productivity with multi-tasking and photography.
Samsung dominates the super-luxury segment in India due to its strong legacy, along with rivals Google, Motorola, Vivo and Oppo. Globally, Samsung holds nearly 40% of the market share while Huawei has 30% of the foldable market, according to Counterpoint research. Soon, Apple is also expected to enter the market with their first foldable launch. A foldable iPhone will certainly change the course of action for the entire segment and its players across the globe.
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