DJ Pikachu: Pokémon Goes EDM With Lasers, Battles and Marshmello in 30th Anniversary Concert at Intuit Dome
Pokémon celebrated its 30th anniversary with an EDM-themed concert at the Intuit Dome in Los Angeles featuring DJs Marshmello and Alison Wonderland. The event aimed to bridge the gap between gaming culture and electronic dance music.
Why it matters
Demonstrates the evolution of gaming franchises into multi-media lifestyle brands that leverage cross-industry partnerships.
Gotta rave 'em all! Pokémon celebrated its 30th anniversary with an epic EDM concert at LA's Intuit Dome with DJs Marshmello and Alison Wonderland on Saturday night.
Billed as Pokémon Night Out, the show mixed together the creatures from the popular video games and trading cards with the lasers, pyrotechnics and mind-blowing visuals of EDM music. The event was livestreamed online for fans who couldn't attend in person, and there's a second show at London's O2 Arena on Nov. 10.
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