Divorce is getting a lucrative rebrand. These influencers are cashing in.

Meghan McTavish is a content creator based in Australia. Natalie Grono for BI Gabrielle Stone never imagined she'd get divorced, let alone that she'd tell the world about it. Her first instinct after the one-two punch of ending her marriage, then enduring her first post-divorce heartbreak in 2017, was to log off entirely. She decided to embark on a monthlong trip to Europe à la Elizabeth Gilbert's "Eat, Pray, Love," and take a social media hiatus . "I'll see you on the other side," Stone signed her farewell-for-now Instagram post, paired with a photo of herself wearing a backpack at the airport, passport in hand. The internet had other plans. Stone's emotional missive, which traced her path from heartache, disappointment, and betrayal to self-love, struck a chord beyond her modest following.