DITO targets families, gamers with new connectivity packages
DITO Telecommunity has launched a new suite of connectivity products, including 5G-specific data plans, converged home-mobile services, and gaming-focused hardware. The initiative aims to move beyond basic connectivity by creating curated digital ecosystems for specific user groups.
Why it matters
Telecommunications companies are increasingly shifting their business models toward value-added services and lifestyle integration to maintain customer loyalty in a saturated market.
DITO Telecommunity has introduced four connectivity offerings covering mobile data, 5G access, combined home and mobile services, and online gaming.
The new lineup consists of DATA Maxx, DATA Maxx 5G, DITO One, and DITO Gaming, which the company unveiled during an event at SM Mall of Asia.
DATA Maxx offers mobile data packages for activities such as content creation, social media use, and online communication.
Its 5G counterpart includes UNLI 5G MAXX 149, which provides unlimited 5G data and unlimited access to social media platforms for seven days, along with unlimited calls and texts to all mobile networks.
“We are moving from simply selling connectivity to creating value around how our customers live,” said Miriam Choa, deputy chief revenue officer of DITO Telecommunity.
“Every product we build begins with a real customer need and deliver meaningful reason to choose DITO.”
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