Quartz·2 min read·medium
Disrupt this: The most misused word in 2012
✦AI Summary
The author explores the evolution of the word 'disrupt' from a negative term describing classroom behavior to a buzzword in the tech industry. It suggests that the term has been overused and stripped of its original meaning.
Why it matters
It provides linguistic context for how tech-industry jargon can distort common language and inflate the perceived value of business activities.
Thirty years ago, the word “disrupt” meant something you did in class, and in doing so you got sent home with a note featuring the word in…
culturetechnology
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