Disney Strikes Content Deal With Dhar Mann Studios
Disney has entered into a content partnership with Dhar Mann Studios to produce 20 original episodes for its platforms. This move aligns with Disney's strategy to expand its creator-led content and membership ecosystem on Disney+.
Why it matters
The deal signals a shift in traditional media strategy, as major studios increasingly leverage the massive reach of digital-native creators to engage younger audiences.
Disney Strikes Content Deal With Dhar Mann Studios Disney has struck a deal with digital powerhouse Dhar Mann Studios as the entertainment giant makes a bigger push into creator content.
The deal will see Dhar Mann, known for popular, moral dramas on YouTube and elsewhere, produce 20 episodes of original content for Disney. The exact content of those episodes, and whether the episodes will be verticals, or otherwise, remains to be seen.
ABC Sues FCC Over Threats to Broadcast Licenses in First Amendment Case
Hayden Panettiere and Michelle Trachtenberg's Deaths Have Fans Reminiscing About 'Ice Princess'
Disney's 'Nightmare Before Christmas' Expands Into Fragrance With New Bath & Body Works Collection
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in