Disney says it’s ‘exploring’ adding a free tier to Disney Plus
Disney is exploring the launch of a free, ad-supported streaming tier to attract price-sensitive consumers. The company aims to expand its reach and integrate its streaming service with games, merchandise, and social media partnerships.
Why it matters
This shift reflects a broader industry trend where streaming services are pivoting toward ad-supported models to compete with platforms like YouTube and combat subscriber saturation.
Disney is looking into launching a free streaming option. When asked about Disney’s plans for free, ad-supported streaming during an earnings call on Wednesday, Disney CEO Josh D’Amaro confirmed the company is “exploring a free product for consumers.”
D’Amaro added that a free tier will help drive growth and expand the streaming service’s reach “to a customer segment that’s more price sensitive.” Though D’Amaro said that there’s “nothing specific to announce today,” he noted that a free tier is “definitely something that we’re considering.”
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