Disney's live-action 'Moana' capsizes at the box office
Disney's live-action remake of 'Moana' has underperformed at the box office, earning only $43 million domestically against a $250 million budget. Critics and analysts point to poor timing and audience fatigue regarding Disney's remake strategy.
Why it matters
The film's failure highlights the diminishing returns of Disney's live-action remake strategy and the impact of market saturation.
“If the wind in my sail on the sea stays behind me / One day I'll know / If I go, there's just no telling how far I'll go...”We now know how far Moana will go... and it’s not far.Disney’s live action remake of their 2016 animated gem Moana has earned approximately $43 million in its first three days of release, according to studio estimates. This is a huge blow for the House of Mouse, as this figure does not even come to a fifth of Moana ’s massive $250 million production budget. Previous predictions had indicated that the film would earn close to $85 million – later revised to $60-70 million - over its opening weekend.Internationally, the film earned an additional $52m, adding up to a $95m global debut.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in