Disney's CEO just confirmed the company is exploring a move into free streaming
Disney CEO Josh D'Amaro confirmed that the company is exploring a free, ad-supported streaming product to reach price-sensitive consumers. This move aims to increase advertising inventory and drive new subscribers to the paid Disney+ service.
Why it matters
As streaming markets saturate, major media companies are increasingly turning to free, ad-supported models to maintain growth and reach.
Disney's CEO, Josh D'Amaro, said the company is interested in free streaming. Jeff Kravitz/FilmMagic; Illustration by Samuel Boivin/NurPhoto via Getty Images Disney is looking at moving into free streaming, CEO Josh D'Amaro said. Business Insider reported last month that the company is exploring making some Disney+ content free. Free content could help the Mouse House sell more ads and lead to new Disney+ paid subscribers. Disney CEO Josh D'Amaro just confirmed that the company is taking a close look at moving into free streaming . "We're exploring a free product for consumers, one that will allow us to accomplish several goals and hopefully do that efficiently," D'Amaro said on Wednesday morning during Disney's earnings call .
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