Disney Plus is reportedly looking into a free streaming tier
Disney Plus is reportedly exploring the launch of a free, ad-supported streaming tier to compete with other platforms. This move is part of a broader strategy to capture viewer attention amidst increasing competition from services like YouTube.
Why it matters
A free tier could significantly shift the streaming landscape by lowering the barrier to entry for Disney's massive content library.
Disney Plus is considering making some of its content free to watch, according to a report from Business Insider. A source tells the outlet that Adam Smith, Disney’s chief product and technology officer, mentioned a free streaming tier during the company’s town hall on Thursday.
The article reports on corporate strategy using neutral language without taking a stance on the potential success of the move.
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