Disney gives TikTok creators official access to Marvel, Star Wars, and Pixar characters
Disney is partnering with TikTok to integrate fan-created content featuring Marvel, Star Wars, and Pixar characters into the Disney Plus app. The program offers creators perks like increased visibility and exclusive event access.
Why it matters
This move signals Disney's strategy to leverage short-form social media trends to drive engagement on its streaming platform.
Disney is introducing fan-created TikTok content to its Disney Plus app in its latest attempt to break into short-form creator videos. The Walt Disney Company announced today that it’s partnering with TikTok to bring “an expansive collection of thoughtfully curated Disney-centric fan-created content” to the Verts video feed it launched on Disney Plus earlier this year, providing creators with access to assets from “hundreds” of movies and TV shows.
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