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Business Insider·3 min read·medium

Disney CEO Josh D'Amaro outlines his vision for Disney+ and AI in a new memo to employees after a strong quarter

Disney CEO Josh D'Amaro outlines his vision for Disney+ and AI in a new memo to employees after a strong quarter
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Disney CEO Josh D'Amaro announced plans to transform Disney+ into a 'super app' that integrates games and merchandise. He also emphasized that the company's AI strategy is focused on enhancing human-led creative processes rather than replacing them.

Why it matters

This signals a major shift in streaming strategy for Disney and highlights how large media conglomerates are attempting to integrate AI into creative workflows.

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Jade GAO / AFP via Getty Images Disney CEO Josh D'Amaro congratulated employees after a strong quarter — and outlined his plans for Disney+ and AI. "Our performance reflects the strength of our businesses, the enduring power of our stories and brands, and, most importantly, the extraordinary work you do every day," D'Amaro said in a memo viewed by Business Insider. D'Amaro shared his vision for Disney+ with staffers, which involves building a "super app" that he hopes will eventually include games and merchandise. "Beyond our films and series, Disney+ will continue to evolve, bringing together games, merchandise, and other experiences, while offering increased personalization, exclusivity, and benefits for subscribers," D'Amaro wrote in his memo. A supercharged Disney+ would "deepen engagement, improve the value proposition, lower churn, and — most importantly — increase lifetime fan value," D'Amaro wrote. These changes are expected to start next spring, he said.

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