Disney and TikTok strike short-form video-sharing deal
Disney and TikTok have formed a partnership allowing creators to use Disney's intellectual property in short-form videos. These videos will be featured on both TikTok and a new 'Verts' tab within the Disney+ streaming service.
Why it matters
This deal represents a significant shift in how traditional media companies integrate social media content to engage younger, mobile-first audiences.
Walt Disney and TikTok on Wednesday announced a deal to let TikTok creators use characters and scenes from Disney movies and TV shows in short-form videos, the first pact of its kind between the popular social media app and a traditional media company. Under the agreement, a curated selection of videos will stream on TikTok and also on the Disney+ streaming service, the companies said in a statement. Videos will appear on Disney+ under a Verts tab designed to capture younger audiences who devour vertical video on mobile phones. It is the first time TikTok videos will be shown on another platform. TikTok will offer creators access to assets from hundreds of Disney films and series from brands including Pixar, Marvel, Star Wars and FX, the companies said. A pilot program will start in the U.S.
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