Disney agrees deal to let TikTokers use its films and TV shows in videos
Disney has partnered with TikTok to allow creators to use clips from its film and television franchises in their videos. This content will also be featured on Disney's own short-form video platform, Verts, as part of a strategy to increase audience engagement.
Why it matters
This deal highlights the growing importance of social media influencers in corporate marketing strategies and Disney's effort to modernize its digital content distribution.
Image source, Pixar By Imran Rahman-Jones Technology reporter Published 24 minutes ago Disney and TikTok have agreed a deal which will allow creators to use clips from Disney films, including its subsidiaries, in their videos.
It means clips from hit franchises like Star Wars, Toy Story and the Marvel Cinematic Universe will soon start popping up in videos - which will also be shared on Disney's short-form video platform, Verts.
The scheme will be launched in the US before being rolled out to other countries.
Neither company shared financial details of the agreement, although it follows the collapse of a $1bn (£745m) deal between Disney and OpenAI which would have let people use its characters in AI-generated videos.
That agreement was cancelled in March when OpenAI shut down its AI video generation tool Sora, citing a decision to focus on other parts of its business.
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