Disney Admits "Moana" and "The Mandalorian & Grogu" Underperformed at the Box Office
Disney has acknowledged that the live-action 'Moana' and 'The Mandalorian & Grogu' underperformed at the box office, failing to meet financial expectations. However, the company argues that these projects provided long-term value through merchandise sales and streaming platform engagement.
Why it matters
This highlights a shift in how major studios evaluate the success of intellectual property in an era where theatrical revenue is increasingly supplemented by streaming and retail ecosystems.
0 Источник: Disney 05 Aug 16:28 The company believes that weak box office results were partially offset by merchandise sales and a future release on Disney+.
Disney has admitted that the live-action "Moana" and the film "The Mandalorian & Grogu" underperformed at the box office. The company disclosed the films' results in a fresh financial report, noting their box office figures.
The live-action "Moana" grossed $263 million against a production budget of approximately $250 million. Including marketing and distribution costs, the film failed to break even in theaters.
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