Discord gives more advertisers more tools to target its users
Discord is expanding its advertising capabilities by launching a self-service Ads Manager and rebranding its video ad format to 'Video Quests Reserve.' These moves are intended to attract a wider range of advertisers ahead of the company's anticipated IPO.
Why it matters
The shift toward more aggressive monetization and ad-targeting tools marks a significant evolution in Discord's business model as it prepares for public markets.
social media Discord gives more advertisers more tools to target its users Discord is “opening the platform to advertisers, regardless of their budget.”
53 via Getty Images via Getty Images Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only Learn more Minimize to nav Discord has announced tools aimed at expanding the number and types of companies that advertise on the platform.
This week, the social media firm announced Discord Ads Manager, an ad campaign management platform that lets companies manage ads shown on Discord in one place. The tool can be used to perform forecasting, build “a campaign with objective-based bidding,” and monitor an ad campaign’s performance, according to the announcement.
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