'Digger' Confronts Negative Reviews: New Ad Defends Tom Cruise Movie - Variety
Warner Bros. is using a unique marketing strategy for the Tom Cruise film 'Digger' by highlighting both positive and negative critical reviews in its advertisements. The campaign encourages audiences to form their own opinions despite polarized feedback.
Why it matters
This unconventional marketing approach reflects a shift in how studios manage audience expectations and critical reception in the age of social media.
Warner Bros. is asking moviegoers to “decide for yourself” with a new ad for Tom Cruise’s “Digger” that touts both negative and positive reactions.
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