Developing Taste
This article argues that in an era of AI-driven software production, 'taste' and design quality have become the primary differentiators for products. It suggests that developers can train their instinct for quality by curating great work and analyzing the patterns behind successful designs.
Why it matters
As AI lowers the barrier to entry for functional software, human-centric design and aesthetic judgment become essential competitive advantages.
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Emil Kowalski Design Engineer Developing Taste When the first car came out, consumers didn’t care about its color, or silhouette, because the competition was a horse. 1 But now that cars have been commoditized, quality and details have become more important than ever.
The same applies to software. Simply shipping a product that works is no longer enough, everyone can do that, especially now with AI. It’s not the differentiator anymore as people expect things to work. What makes a product stand out is the brand, design, how intuitive it is, the overall experience. Taste is what matters.
In a world of scarcity, we treasure tools . In a world of abundance, we treasure taste .
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