Despite high fares, El Al is Israel’s most trusted airline
El Al remains the most trusted airline in Israel despite facing public criticism over high fares and regulatory fines. While the company has faced legal challenges regarding pricing and maintenance access, consumer loyalty remains high due to its commitment to the local market during crises.
Why it matters
This illustrates the complex relationship between brand loyalty and corporate conduct in the aviation industry during geopolitical instability.
The past three years have posed an unprecedented challenge for the image of airlines operating in Israel. Repeated airspace closures, flight cancellations, rescue operations and the ongoing question of the return of foreign carriers have made aviation one of the most prominent industries in public discourse.
This year's brand ranking shows that Israelis examined not only the price of a ticket or the number of destinations, but also the degree of commitment that companies demonstrated to the local market during the crisis. Companies that stayed, returned quickly or provided solutions in times of emergency earned points in the minds of consumers, while companies that disappeared for extended periods paid a price for this.
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