Desperate developers devise gimmicks to sell new homes
Israeli real estate developers are using aggressive marketing tactics, such as offering free apartments, to combat market stagnation and high inventory levels. Despite these efforts, sales remain limited, with developers citing geopolitical instability as a factor in the slow market.
Why it matters
The struggle to move inventory highlights the cooling effect of economic and geopolitical pressures on the Israeli housing market.
The continuing stagnation in Israel’s residential real estate market, combined with an inventory of thousands of new unsold apartments, is pushing developers to expand their marketing toolbox and devise increasingly unusual offers in efforts to bring buyers back to the market. If in the past, financing promotions, payment deferrals, and flexible payment terms were considered the main tools for encouraging purchases, today some companies are moving to much more creative and aggressive moves.
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