Derision at US chain Chipotle’s plan to sell its Mexican food in Mexico
Chipotle Mexican Grill's expansion into Mexico has been met with skepticism and derision from local consumers. Critics argue that the US-based chain offers a 'corporate' version of Mexican food and prefer supporting local businesses.
Why it matters
The reaction illustrates the cultural tensions and economic debates surrounding the globalization of food brands in markets with strong culinary traditions.
A Chipotle outlet in San Francisco. The chain’s management said it was confident of finding a market south of the border. A Chipotle outlet in San Francisco. The chain’s management said it was confident of finding a market south of the border. Mexico Derision at US chain Chipotle’s plan to sell its Mexican food in Mexico One social media user described the opening of its first outlet in Monterrey as ‘like the dog teaching a duck to fly’
Prefer the Guardian on Google A US chain’s plan to sell its version of Mexican food to Mexicans with a first branch south of the border has prompted bemusement, skepticism and anger among local people.
Chipotle Mexican Grill, known for its customisable burritos, tacos and bowls, has more than 4,000 locations worldwide and announced on Tuesday that it was expanding into Mexico in what it described as a significant milestone.
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